Archive for October, 2009

Q16# Is loaning books enough of a promotion?

October 28, 2009

You were given the article about the Nippon Foundation and their loaning of books about various aspects of Japan to foreign libraries around the world.

Do you think this is an effective way to promote Japan?

Who will most likely read these books?

Could you use this promotion strategy  effectively for your group theme? Why or why not?


Q 15# Promoting cuteness

October 21, 2009

Let’s say we decided to follow the Japanese government’s lead, and so we have¬†our ‘cute’ ambassadors.

What should we have them do to promote ‘cute’ culture?

What countries should we have them visit to promote ‘cute’ culture?

Q 14# Promoting with demographics in mind

October 12, 2009

Demographics has to do with different categories concerning population. This could be age, gender, education background, type of job, income, geographic location, etc..

When we choose a cultural aspect to promote, which demographics are most important to keep in mind? Please give specific examples and the reasoning behind your choices.

Q 13# How should we promote aspects from our country?

October 7, 2009

Many people need to be convinced or shown why something is interesting. This is where promotion strategies come into play.

What kind of promotion strategies would you use to promote some aspect of Japan?

Q 12# What’s cute about that?

October 6, 2009

Do you find this cute?

What about the comments from different people, why are the opinions so varied?