Q16# Is loaning books enough of a promotion?

You were given the article about the Nippon Foundation and their loaning of books about various aspects of Japan to foreign libraries around the world.

Do you think this is an effective way to promote Japan?

Who will most likely read these books?

Could you use this promotion strategy  effectively for your group theme? Why or why not?



14 Responses to “Q16# Is loaning books enough of a promotion?”

  1. Ai Sato Says:

    >Do you think this is an effective way to promote Japan?
    I don’ t think so.

    >Who will most likely read these books?
    People who have been already interested in Japan.

    >Could you use this promotion strategy effectively for your group theme? Why or why not?
    I won’t. Recently we can get general information on the internet. People who need more detailed information are students or professors, but they have enough books about Japan in their university’s library.

  2. Eiko Aizawa Says:

    I think loaning Japanese books to foreign countries is partly helpful to promote Japan, but it’s not enough because only those who are interested in Japan might borrow these books. I want to promote Japanese culture for not only people who are already interested in but also people who don’t know what Japanese culture is. So I won’t use the strategy on the article.

  3. Choi Jungwon Says:

    I think that even though loaning books is the best way to promoting Japan, but if used properly, it would be very helpful.
    As some students pointed out above, people who come to library in order to find some informations about Japan are higly likely to have a very strong interest in Japan already, so it might not helpful to spread Japanese culture.
    However, there are also some people who purely enjoy going library and find some interesting books. They don’t mind what kind of book it is. If it seems interesting, then open the book and sometimes borrow it. So if the books are displayed properly, many people who just visit library to find something to read could pick one of it and start to get interested in Japan.

  4. Asako Ochiai Says:

    I don’t think it is very effective to promote Japan because the target must be very limited. I suppose that peopel who usually go to the library are classified into 2 types; older people and students researching on the project topics. And ones who actually pick up those books about Japan will be probably less than half of them.

    I was absent from the last class so i am not sure if i can use this strategy along with my group’s theme but like Eiko said above, in order to promote new information to people who are not familier with Japanese culture, there might be a better strategy. However, it depends on what we promote and to whom we promote. The loaning books can be the best method.

  5. kasmersensei Says:

    The few students who have posted have raised a valid point; who uses libraries?

    One disclaimer might be, does a library always have to be a physical place?

    I wonder then, is there a better way to promote something through the use of books than library loans? How would you implement this ‘better’ strategy?

  6. Koji Fujita Says:

    1)Do you think this is an effective way to promote Japan?

    No. You can buy books on the Internet if you really want it. I think there are more better ways.

    2)Who will most likely read these books?

    Those who are interested in Japan. But I think it wouldn’t be a promotion because those who read books already has interest in Japan. Instead, we should arouse people’s interest.

    3)Could you use this promotion strategy effectively for your group theme? Why or why not?

    No, because there are already a lot of Japanese fashion magazines in Asian countries.

  7. Seri Okagawa Says:

    I think just prepare the books in the libraries is not so effective to promote Japanese culture, because the user of the libraries are limited and most of them are students.

    Therefore, I think passing out freepapers which feature Japanese culture is more efficient. Because it is more easy to get or read it than loan books at the libraries. Sometimes it is a kind of bother to loan books at the library.
    Also, It is good way to promote for pople who do not have much interest on Japanese culture.

  8. Ai Sato Says:

    >is there a better way to promote something through the use of books than library loans?
    How about using expired books? I don’t know exact number, but, not a few books expired every year. For example, in Aoyama Gakuin University, once a semester, we can get expired books in the library, probably over 100. So, I think collecting expired books from all over Japan and giving it foreign people especially someone who can’t buy books such as Cambodia or Laos for free is a better way. Even if people who aren’t interested in Japan can enjoy reading.

    >How would you implement this ‘better’ strategy?
    I will join ordinal recycling festival. I heard that some countries have that
    every weekends. Or I will go to each school and give expired books to children.

  9. Luri Enoki Says:

    I think this promotion way is not effective enough for the reasons the other students insisted above. People who visit libraries have some porpose in most of the case, so the books about Japan may be atract very few people who have had interest in Japan since before.

    I could use this promotion strategy for our group theme, however, it will be much more effective if we made an original brochure about Japanese culture and distributed in a event. In this case, many generations could see this promotion brochure and some may decide to visit Japan.

  10. asako ochiai Says:

    Q.Is there a better way to promote something through the use of books than library loans?
    →A key point here is how we can make people pick up the book. To achieve this, lots of people have to get interested in Japan. Here, I would like to suggest a different idea from ones above. Nowadays, you can see Japanese students in most part of the world. Most of them have event to have comunication with local people. We can use this system. Students threre can either give those books to people there as presents or if the festival is something like a market, they students can sell them.

    Q.How would you implement this ‘better’ strategy?
    →Japanese schools should hold more chances that students can see local people so that they would be able to hand books about Japan to more people.

  11. Takashi Mochizuki Says:

    I don’t think sending books on Japan to libraries in foreign countries attracts so much interest of people because limited people living near the library can use the books. Further, I guess most people who read the books have already interested in Japan. So, it won’ make lots of new people who get intersted in Japan.

    I think sending-books strategy can’t be used effectively for our group theme. Because we need to prvide something new and novel to promote Japan thruogh the presentation. But it’s difficult to get latest information with books in libraries.

  12. yuna terasawa Says:

    I think, yes it is effective to promote Japan.
    By lending books to a library, it is more likely for people that don’t know much about Japan than selling books in the book store because it doesn’t cost any money to try reading it.
    I guess this strategy can help promoting our group’s topic, japanese festivals because seeing pictures and reading history about the festivals can help the person understand what they are like and why we celebrate them.

  13. yu kawane Says:

    I don’t.
    I just want to say, “who reads that kind of book?”
    I guess there are someone who read this kind of book at a library.
    but I think it is a very few number of people.
    We should find a better way!

  14. Mikako Yokota Says:

    Probably not only to people who are already interested in Japan. If we want to take attention from other people, they will not be reached in the way of promotion.
    We can be better when we put informations in book or magazines as the same topics from what people is reading.

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